There are more choices available to consumers than ever before. 58% of funeral homes handle 150 cases or less each year. Market Size & Industry Statistics. It is a careful balance which must be achieved, but when it happens, the industries and the families they serve can come away feeling satisfied. In some locations, this fee can be as high as $5,000. Cremations rose faster from 2015 to 2016 than they did the prior year. Not being able to attend a funeral robs everyone of the opportunity to heal and bring people together to share stories and honor life. In 2015, the NFDA for the first time projected that cremations would exceed burials because of the need to save money. However, the proliferation of cremation in the marketplace hasn’t gone unnoticed and will continue to present challenges to business and impact the industry’s revenue overall. Among all JCG firms in 2016, those choosing cremation was 54.7% and burial was 42.2%. Yet despite the challenges, small operators can compete successfully with national companies because the funeral business is intensely local. It is estimated that the funeral industry generates up to $11 billion in revenues each year. Service agents need visibility into orders and customer information to provide personalized service experiences, and to quickly help customers with their inquiries. Funeral Homes in the US industry trends (2015-2020) poll Average industry growth 2015–2020: 1.3% Over the past five years, parents have spent an increasing amount of … Funeral Innovation, Technology, Marketing, Healing, and much more... , roll your sleeves up and let’s get started: This first trend to consider isn’t so much a trend as it is an attitude to have towards this year. Click to learn more about the latest industry developments. Baby boomers (the richest generation in history) will all be 65 or older … If cemetery services are also desired, with the gravesite cost and a vault or liner, then this may increase the cost of the funeral by up to another $3,000. There are many opportunities available right now because each community needs to be served by someone within this industry. For example, I’m personally leaning towards an urn that creates life. Read More: How To Create a Meaningful Vision For Your Funeral Home in 2019. Two generations ago, traditional funerals (visitation, funeral service and service at the cemetery) were common. According to the report, e-commerce was projected to grow by 20% in total in 2020. 7 Ways Death Traditions Around The World Have Transformed Amidst A Pandemic. Home » Statistics » 28 Astounding Funeral Industry Trends. #4. Consumers are also entitled to receive a written price list for all caskets, including any lower-priced models which may not be on display. Funeral home operations are the most diverse subsector of the industry. This isn’t news to anyone in the funeral industry, but, if you’re a funeral professional, awareness of what your clients want is the key to providing exceptional service. When we are faced with a worldwide crisis that restricts us from physically attending funerals, we are faced with no other option other than to find new and unique ways to bring people together.”. Options that were previously regarded as disrespectful or inappropriate have made their way into mainstream culture. There are biodegradable vessels containing ashes and a seed that will grow into a tree. On this topic, the Future of Commerce 2021 customer service trends report says: “Customers who buy online have different needs than customers who buy at the store. (National Funeral Directors Association) #6. Looking at all data combined, the trend toward choosing cremations over burials continued in 2016 and is gaining momentum. If there’s one thing that we learned in 2020, it’s that we are in a time of uncertainty and constant change. Customer Experience: The Best Opportunity at Your Funeral Home in 2019 (Infographic), Trust is paramount in 2021, according to the. The funeral industry is always evolving with new trends and options emerging regularly. A short term, adaptable approach is the way forward, and will teach us the long term ways of doing business in the funeral profession. The Coronavirus pandemic is putting a spotlight on a problem that already exists. Our take on it: With mental health already at a national all time low, the need for continued support from death care workers is more prevalent than ever before. (National Funeral Directors Association) #5. Although we may not want to think about what it means to die, the funeral industry welcomes everyone with open arms and encourages them to think about the economics of what these final expenses will be. Technologies like, are now the new normal, whether we like it or not. If not, it may be time to consider a new solution that does. Going “green” with funerals is a new trend being embraced by the public that may also promote increased revenues for the funeral industry. A biodegradable shroud may only cost $40 or a biodegradable casket just $300. Now the question to beg is — “How can we streamline our business operations to rely less on physical space, and innovate more in a digital space?” Short term, for now, and potentially long term, too. Instead, many businesses are getting smarter and finding ways to automate and outsource aftercare. In light of the already growing ecommerce trend, came an even larger growth spurt for the online world last year. The average annual revenue per employee in the funeral industry is $100,000. Crakn’s 2021 trends report says it best with their prediction: “Aftercare has to be a key focus as we move into 2021. Get our latest articles delivered to your email inbox! As funeral trends have moved away from staid traditionalism, personalization of the funeral service has become the new norm. Technological Advancements for Funeral Enhancements Most funeral home websites offer obituary and memorial pages. Fox Business also reports that cemeteries often insist on casket vaults and liners to prevent graves from sinking as the casket deteriorates. So continue finding ways to structure your business around adaptability — your survival and bottom line may depend on it. However, it’s time to bring that support front and center – virtually. Create a seamless e-commerce experience for your customers by making your site mobile-friendly.”. Many households can’t afford to spend $10,000 out of the blue, so households that pre-plan and pre-pay are typically going to be the best revenue generators for the industry. However, it’s time to bring that support front and center – virtually. Funeral homes can help families create videos, social media profile reviews, and other memorials with technology advancements so that keepsakes can become forever memories as a way to offset the losses caused by avoiding a traditional service. 1 in 4 people have even pre-paid for their funeral. Crakn’s 2021 trends report says it best with their prediction: “Aftercare has … According to the Hootsuite 2021 Social Trends Report: “In a year marked by social upheaval, marketers stumbled under pressure to publicly address issues that their organizations had never focused on… Instead of using social as a mouthpiece for empty promises…use the intelligence gathered by social media teams in 2021 to help the organization adapt to new buyer beliefs, new ways of doing commerce, and the new path to growth that requires balancing the twin demands of building a better business and a better world.”. There may also be specific requirements a family may need to follow according to state or local laws and this may also have an associated cost. Instead, many businesses are getting smarter and finding ways to automate and outsource aftercare. This natural burial allows the remains to be buried underground without embalming the body. , for example, is a funeral ecommerce platform which thrives off of its level of customer support. Even preparing for a funeral can help a family prepare for the cost when it happens, so pre-pay doesn’t have to be a priority. It can also save families on the costs they have. Woodstock • 519-537-3611 So continue finding ways to structure your business around adaptability — your survival and bottom line may depend on it. What has happened in the economy that I can take advantage of? And thanks to technologies like daily email affirmations and online grief counseling, it doesn’t have to be another thing to check off your to do list. Is customer service even included? Click to learn more about the latest industry developments. Trust is paramount in 2021, according to the Deloitte 2021 Global Marketing Trends Report: “Of course, COVID-19—like any other crisis—has put a spotlight on the relationship between brand and trust. What ways can you do that this year? More women are entering this industry to start a profession more than ever before. They can’t see the goods as they can in the store, so they need an easy way to ask questions. About 2 million people die in the United States every year, which brings their family to begin doing business with the funeral industry. We gathered some insights from experts in the funeral profession as well as other fields to give you a roundup of trends to inspire the way you do business in 2021. 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