In order to survive and grow in the long run, an organization must maintain balance in its different parts. Directing abilities of manager mainly depend upon his communication skills. Thus, leading is the driver for change. Their actions are interrelated in such a way that each individual’s performance affects the performance of others in the organization. Adaptability with changing environment both internal and external helps in the success of business. Answer: Status-In a company context, status is referred to as … Directing is a continuous process and it continues throughout the life of the organization. Directing function of the management is the key to the survival and renewal of the world of business. Direction helps in co-ordination among various operations of the enterprise. The main purpose of direction is to get things done by subordinates. Thus, the organization exists for a long period and its parts work in a harmonious way. If employees are motivated to work willingly and perform to the best of their ability then only the achievement of objectives of organisation is possible. In the absence of direction function, human assets remain static and passive. Thus entire bandwagon of direction galvanizes the organization towards accomplishing the preset goals. He suggested him to take over the responsibility of factory maintenance. 5. Motivation is an essential element of directing. Leaders use appropriate leadership style suited to the nature of employees and the organizational climate in each organization. It stimulates the plans and enlightens the organisation. Build Perfect Coordination: Directing is all about the build coordination in an enterprise. For example – A manger with good leadership abilities will be in a position to convince the employees working under his that individual efforts and team effort will lead to achievement of organisation goals. That is why directing is also termed as the heart of the management process. A few philosophers call Direction as “ Life spark of an enterprise ”. Planning, organizing, staffing has no importance if directing function does not take place. Directing play an important role in this process. Some of the impacts of proper directing are described below: Every individual in an organisation has specialised skills and has distinct potentials to accomplish the task that they are assigned. 4. Share Your PPT File, Importance of Directing: Means of Motivation, Improves Efficiency, Improve Human Relations, Improving Morale and a Few Others, Importance of Directing – Initiates Action, Integrates Employees’ Efforts, Means of Motivation, Facilitates Changes and Provides Balance and Stability, Importance of Directing – Initiates Action, Ensures Co-Ordination, Improves Efficiency, Facilitates Change and Assists Stability and Growth. Management’s ability is to put to test by its capability of direction. It also helps to harmonise individual goals with organisational goals. Ensures Co-Ordination, 7. Just like other management functions, directing plays a crucial role in the success of the organisation. d. Draws out Entrepreneurship- In organisations, managers have an entre­preneurial role. Direction facilitates organisational adjustment to adjust with the changing conditions through better communication and leadership. A manager not only gives instructions to employees to perform assigned tasks but also identifies each employee’s potential and capabilities. The importance of directing can be understood by the fact that every option in the organisation is initiated though directing only. He constantly supervises their work and helps them as and when required. However, the line manager decided to demonstrate the working of new machinery and inform workers of its benefits. •It provides the necessary motivation to subordinates to complete the work satisfactorily and strive to do the best. It is a process of integration also. Skills & Expertise. Directing motivates employees to realize their potential: 4. Leadership and communication also help in maintaining a balance between individual and organisational interest. Directing is the process of instructing, guiding, motivating, and leading the people in an organization to achieve its objectives. Through direction, the superiors are able to guide, inspire and instruct the subordinates to work. Such fears may be removed if the employees are informed about the nature of changes and the benefits that are likely to follow. Direction is necessary to initiate action and for making optimum use of human and non-human resources. vi. It helps the organization to stabilize itself and enable it to exist for a long period. Directing. Importance # 8. Planning, organising and staffing are not enough. The functions of planning and organizing lose their importance if the function of directing is missing in the chain of management functions. 3. An organisation can achieve optimum efficiency when each person plays their part effectively. When the efforts of individuals are integrated, it enhances the performance of the group as a whole. Directing or Direction function is said to be the heart of management of process and therefore, is the central point around which accomplishment of goals take place. However, employees may resist to changes in working environment unless the changes are introduced with proper reasoning and adequate training to employees. Organization performance improves greatly when every employee gives his best to the organization. There are three different styles of leadership namely autocratic, democratic and laissez faire. Planning, organizing, staffing have got no importance if direction function does not take place. On the contrary, if the direction is faulty, then the organization may not be able to achieve its directed purpose. The work and activities of employees across all levels are interrelated and direction attempts to integrate all individual efforts. The application of motivation techniques and providing right leadership to employees impel them to put in best efforts towards goals accomplishment action. It is the task of the manager to amalgamate employee’s interest with the organization’s interest through competent directing. Importance of independence of independent directors Independence of independent directors assist in connecting the management’s interests with that of shareholders’ … Importance of Directing Function: Directing or Direction function is said to be the heart of management process and therefore, is the central point around which accomplishment of goals take place. A deliverable is a unique and identifiable product, service, or result identified in the project management plan which is to be generated to complete a project. Directing is an important link with the other management functions. It achieves coordination by ensuring that people work towards planned activities in a coordinated manner. It is there that direction becomes beneficial. Direction as an indispensable managerial function, since it is mainly concerned with human relations. Thus, individuals’ efforts need to be integrated so that organization achieves its objectives in the most efficient manner and this is possible through direction only. Proper direction can deal with human factor of production sensitively to improve efficiency of employees through motivation. Direction Initiates Actions: Importance of Directing – Resolution of Conflict between the Goals, Improving Communication, Improving Human Relations, Adoption of Change and a Few Others. Thus, the organisations may be required to bring changes either internally or externally. Directing provides the way to utilize these capabilities properly. Share Your PDF File Decides upon the cast, the production design and the final script 4. Employees are given proper order, suitable advice and right guidance for achieving the goals. As a matter of fact, without the issuance of directions or orders as well as without guiding and supervising the subordinates, nothing would be accomplished. To produce desired results, all these functions are initiated and actuated. Through its four major elements – supervision, motivation, leadership and communication, it creates the fusion of human mind and the machine. Facilitating Change in the Organization: An organization works according to requirements of its environment. Organisation operates in the society as an open system and has to accept social changes for its survival and growth. In the making of a film, the director is a type of creative leader and mentor, not only to the actors or crew, but also to the story. Employees are made to work in a disciplined manner by guiding and supervising their activities. Through direction, managers, encourage and influence employees to contribute to the best of their capability for the achievement of organizational objectives. Effective Directing Help to Bring Stability: Importance of Directing – Initiating Action, Integrating Group Effort, Improving Efficiency of Employees, Providing Stability in the Organization and a Few Others, Importance of Directing – (With the Features of Directing). Effective directing not only helps employees to perform to their best but also helps an organisation to maintain balance between people working at different levels or departments or between employees and the management. This implies proactive decision-making, taking the initia­tives, accepting risks, and creating change. Directing is a very important management function for every organization. If managers and employees work with each other in harmony, it promotes skills of the employees and develops managers to assume responsibilities of higher levels in the organisation. Directing facilitates introduction of changes in the organisation: 5. Importance of Directing Function. Without direction, planning, organizing and staffing become ineffective, Directing … In this connection manager has to clarify to workers the need and necessity for adaption to change. It Integrates Employees Efforts: Many employees work in an organisation. Direction provides the way to utilize these capabilities and also it helps in increasing these capabilities. Any change in the environment requires change in organizational functioning so that it matches environmental requirements. Effective directing through proper communication, motivation and leadership helps to introduce changes in the organisation with minimum resistance from employees. Importance # 9. Proper directing ensures that the processes and operations carried out in the organisation are directed towards the attainment of end goals. Managers … Ensures Better Human Relations: Direction helps in understanding the nature and needs of employees. But the organisation’s goals are somewhat different from the individuals. Importance of Directing Lecture By: Ms. Madhu Bhatia, Tutorials Point India Private Limited An excel­lent example is how difficult competitors find it, to measure up to Virgin Atlantic airways, Google, or Toyota. Since the work performed by one individual will affect other’s performance, it becomes mandatory for the manager to combine the performances of their team members to achieve organisational goals. They exploit employees’ talent to the fullest and also provide scope for their skill enhancement. Integration of efforts brings effectiveness and stability in the organisation. Activation of Workers 17. Direction does not get only the work done, but it develops future managers also. Individual efforts are integrated through coordination between plans, resources and human efforts and through guidance, supervision and counselling. Very often this becomes an inspire dance factor in the efficient and effective functioning of the organisation. Planned actions won’t come into existence without proper directing. Improving efficiency of employees – A manager (or superior) should try to inspire his subordinates to follow the given orders and instructions whole-heartedly. Importance of Directing: 1.Directing helps to initiate action by people in the organization towards attainment of desired objectives. 4. Importance # 1. Supplements other Managerial Functions: In the process of managing, the manager has to perform many management functions, such as planning, organizing, staffing and controlling. Direction, thus, prepares future managers. g. Sustains Motivation- Leading can generate and sustain intrinsic motivation because the follower is drawn to the leader not because of an extrinsic force such as rewards and compensation, but by the force created by the ‘joint fate’ inherent in the leading process. Oversees the artistic and dramatic aspects such as the visualization of the screenplay (the film’s script) 2. Directing guides employees to fully realize their potential and capabilities by motivating and providing effective leadership. Initiates Action 2. •Importance of Directing •It guides and helps the subordinates to complete the given task properly and as per schedule. They assist employees in times of need. Attempts to Get Maximum out of Individuals 10. An organization must adopt itself to environmental changes in order to be effective. Directing is an executing function of management. For example – Each individual possesses specific skills. Welcome to EconomicsDiscussion.net! Directing integrates employees-efforts in the organization so that every individual effort contributes to the organizational performance. Content Guidelines 2. Communication is important for the directing function because all other elements of directing become possible only when there is adequate communication.

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